Related inks
|
How to benefit by carrying out a responsible email marketing campaignby Thomas wallSpam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email marketing is considered the future of email marketing. Discussed in this article are the different ways to carry out a responsible email campaign and how to benefit from it. What is responsible email marketing? A responsible email campaign involves carrying out email marketing by following certain guidelines, right from obtaining email lists to sending out mails. Permission based email marketing or opt-in email marketing can also be termed as responsible email marketing but not to that extent. Permission based email marketing Vs Responsible email marketing Permission based email marketing as the name suggests involves taking permission from the recipients of the e-mail before sending them any mails. But there are some basic points to be followed for a permission based email marketing campaign to be termed as responsible email marketing. The following points illustrate as to what permission based email marketing should involve to be considered as responsible email marketing. Permission based email marketing should involve 1.) Obtaining email addresses by legitimate means like opt-ins Permission based email marketing should not involve 1.) Collecting email lists from email vendors or by using email software
programs So only in-case the permission based or opt-in email marketing has these qualities can it be considered as responsible email marketing. How to collect email lists to carry out responsible email marketing? Getting email lists from email vendors is an easy thing to do, but is not recommended in the least. The best way to collect email addresses is by providing opt-in boxes on your websites, advertising in related ezines, websites, forums and blogs. Given below are nine points that you got to bear in mind while getting email lists using opt-in boxes. Nine pointers to follow while getting email lists using opt-in method 1.) Never provide pre-checked opt-in boxes What is single opt-in and double opt-in? Single opt-in emails are those that do not require a re-confirmation. For instance, a customer clicks on a check box and he is automatically added to the subscription list. A double opt-in email on the other hand requires the recipient to reconfirm that he actually wants to receive the mails. Only after reconfirmation is the recipient added to the subscription lists. For instance, after the recipient clicks on a check box, he receives a reconfirmation mail. Only if he replies the mail or clicks a link in the mail will he be added to the subscription lists. The best way to carry out your responsible email campaign is to go for a double opt-in method. Benefits of responsible email marketing Responsible e-mail marketing has lots of benefits as compared to bulk email marketing. Few benefits are listed below 1.) As responsible email requires you to take prior permission before
sending emails, the chances of your mail getting termed as spam becomes
negligible Although responsible email marketing may seem a difficult process it can benefit you in many more ways than as mentioned above. Carrying out email marketing in this manner will also make sure that you abide by the Can-Spam guidelines passed by the Federal government. There are many good sites that offer in-depth information on this subject. For instance http://www.bizbrim.com offers information on all aspects of responsible email marketing. To get information about the Can-Spam Act you can visit http://www.spamlaws.com/federal/108s877.html. About the Author Catagories:
|