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Do You Play Hit and Miss With Your Marketing?by Denise Hall Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any, business at all. It's a fact that people on the Internet *rarely* buy from someone they don't know. The Internet is a scary place of scams and schemes and rip-offs. Online shoppers are very wary about giving up their credit card information to just anybody. But if you use the right marketing strategies you'll have a much better
chance at succeeding. A *good* product will always sell, but you have
to approach your propects This holds true no matter what product or service you're trying to market
online. You can have the best widget in the whole world, but if you turn
off your prospects before Successful marketers use the "warm 'em up first and make the sale
later" approach. They implement many strategies to drive traffic
to their website, but if the visitors are So what is it that they do? Capture their visitors names and e-mail addresses! They offer them something of value for free in exchange for their information. Offer your visitors a free report or a subscription to your ezine. They're
now a "warm" market for your product, and once they get to know
and trust you they'll become your When you run ads using the "hit and miss" approach you have
just *one* chance to sell your product to each person who clicks on your
link. If they don't buy right then, you've So start warming 'em up, already! :~) About the Author Denise Hall is the owner of Home Business on a Budget.com, specializing in
free and low-cost tools and resources for all your home business needs.
Subscribe to her weekly You may reprint this article in its entirety, as long as Catagories:
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