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Getting Noticed by the Search Enginesby Charlie Cook You've got a web site; and you want to attract lots of people to visit it so you can grow your business. But you're only getting a handful of visitors currently. What is the first thing to do to help people find your site? A top listing in the search engines, especially in Google, can increase visitors to your web site and help. Let's say you sell web design services. If your site was at the top of the list when people searched for "web design" in Google, it could increase the number of people who know you exist and know what you do, by a factor of ten or more. You may already know that a top listing in Google will help your business, but at present you are having a tough time even finding your site in the Google search engine listings. What can you do to help Google find your listing and put it as close as possible to the top of the list? Submitting Your Site If your site isn't listed, you can prompt Google to spider to it at http://www.google.com/addurl.html Submit your primary url and Google will find the rest of your site. Getting your site listed by Google and the other search engines is the first step. Next you need to make it easy for the search engines to code your site pages correctly and move them towards the top of their listings. Here's how: Picking the Right Keywords Pick keywords that people use the most frequently. Test different keywords and keyword combinations and compare the number of searches that result from each using http://inventory.overture.com/d/searchinventory/suggestion/ Using Your Keywords Make sure you don't just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so the copy reads well for both visitors and the search engines. Linking Your Own Keywords Building Incoming Links to Your Site Your site's "link popularity" is one of the most important factors the search engines look at in ranking your site. When the search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links. How many links do you have to your site? Use http://www.linkpopularity.com to see. You can also use this site to find the number of links to your competitor's sites, and identify who has links to them. Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back. Link Example: Get noticed by the search engines and many more people will visit your web site so you can market your products and services to them. About the Author 2004 © In Mind Communications, LLC. All rights reserved. The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com Catagories:
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