How To Write A Better Newsletter!
by BB Lee
You've decided to write your very own Newsletter to promote your business,
communicate with your customers, or just for FUN.
You've read hundreds of newsletters.
You've also noticed many of these newsletters lack original material.
They are identical in format and/or article content!
Don't Fall Into That Easy Trap!
The following tips will help the new newsletter writer/ publisher create
a better newsletter.
Know Who You Are Writing For.
This sounds simple enough, you must know your
readers. What are their demographics. Are they male, female, young, old,
middle income, high income, getting by, just starting out, looking for
business opportunities, looking for work at home jobs, stay at home moms,
business women or men. Learn to select the articles that reflect your
readers interest.
Establish A Publishing Schedule. Professionals publish on a regular basis.
Make that your goal!
A regular publishing schedule will also assist you when you accept articles
from writers. The contributors will have an idea when to submit articles.
And this will also assist in scheduling your ads. You will know how to
schedule ads, knowing what issue they will appear in, according to your
publishing schedule.
Stick To Your Plan Like Glue.
If you plan your issues the 1'st of every month stick to it. Don't publish
erratically. You will lose readers or they may forget they subscribed
to your newsletter because of your irregular publishing schedule.
Proofread.
Proofreading is very critical to the publishing process. Every publisher
must proofread the newsletter before it is sent out. Take the time to
correct any spelling or grammar errors. This will improve the quality
of your publication. Run your spell check program and then go over the
text with your own eyes looking for common errors the program may have
ignored like substituting two for too, or their for they're.
Experiment With Style.
Change your format. Add different types of articles. Ask readers to send
in their questions or opinions. Have surveys. Trivia bits, breaking news,
quotes, even your favorite jokes. The change in format will keep readers
interested while improving your writing skills in various formats.
Research
Research your articles online. Add interesting links to more relevant
information. Links to another free resource, software, interesting downloads,
are always welcomed.
Invite New Writers
Writing a newsletter is overwhelming to most new publishers. Seek help
from writers online. Ask your readers or writers to contribute to the
newsletter. Offer a resource box in your newsletter to all contributors
as compensation.
This will prompt queries from many writers. And of course you can easily
download articles from many article directories online.
Here are a few popular article directories:
http://www.allnetarticles.com
http://www.Goarticles.com
http://www.ideamarketers.com
http://www.articlecentral.com
http://www.certificate.net
http://www.authorconnection.com
Follow the tips in this article to make your newsletter stand out above
all the rest!.
Visit SmallBizBits for your free newsletter template! http://www.geocities.com/smallbizbits/free.html
About the Author
BB Lee is editor and the publisher of SmallBizBits online home based
business newsletter and a freelance writer for several years. BB has written
several ebooks on starting and managing a home based business. They can
be downloaded for free at the SmallBizBits website.
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